With over 7 billion people on this planet and 1 billion websites online, it can be difficult to find a person or website you trust. The spirit of transparency is the first step to establishing that trust.
Why transparency matters.
While reading Kevin’s thoughts on what transparency means to you as a leader, I realized he was right about the meaning of transparency is getting lost in the noise of the Internet.
Transparency is more than just a value. It is an asset. Click To Tweet
Transparency is a buzzword that gets lost in the faint nodding of heads (because everyone is supposed to agree) or the rolling of the eyes (because people are tired of buzzwords).
It is an asset defined by the level of trust your audience places with you. If your audience does not trust you, it means you are not transparent.
You do not have to look far to see examples of examples of businesses or people failing to be transparent. As a result, something negative usually happens on a social level.
While I was thinking about the different reasons why I should be transparent, I realized there was one positive reason.
Transparency makes you work smarter.
By being transparent, you are clearly defining your goals, sharing them with your visitors, and most importantly, committing yourself to your investors.
One such example is my goal to make this site 100 percent accessible to everyone regardless of their human condition.
For example, I know screen readers allow those with low vision or who are blind to “read” either by converting text to speech or text to Braille. Since I do not have personal experience in this area, I have to be transparent about this.
This forces me to work smarter by networking with those who have personal experience with screen readers. With their feedback, I am able to achieve this goal.
I admit this is a challegne which is why I am growing my social network connections. It is through these networks I met and learned from a wide range of people with disabilities. In addition, I also discovered other human conditions that I was not even aware of.
Transparency defines your success.
It is not a secret that you can make money as a blogger. There are countless examples of successful bloggers. One common theme all of those successful bloggers repeat over and over is to have a business plan.
Part of my blog’s business plan includes specific goals and objectives I must follow in order to succeed as a sustainable blogger. That is, one who is able to blog without paying for expenses out of my own pocket. As the old saying goes, there is no such thing as a free lunch.
By being transparent with you, I am able to listen to your feedback, ideas, and suggestions in regards to my process and progress.
It is your ability to trust those who are transparent with you that’s far much more valuable than your ability to distrust those who are not transparent with you.
Do you value transparency or not? Leave a comment and share your thoughts on this topic.