Series: Blog Posting Plan and Strategy
To be a great blogger, one must create a plan and a strategy to separate that allows for a degree of separation from the competition. This is a challenge for any blogger considering there are over 1 billion websites online.
Part of this challenge is the fact there are good, better and great bloggers posting on one or more of these sites. Hence, the use of the action verb for the title of this series.
Blogging is easy.
Anyone can write a blog post and publish it. Just about every platform that allows you to do this wants you to do this. The reason is because each time you publish a post on their platform, their assets grow.
Both you and those platforms win. Your brand grows. Their brand grows.
That’s not a problem.
The problem begins when your blog post becomes inaccessible.
The list of possible reasons why your blog post becomes inaccessible is possibly as long as the number of people on this planet which is a couple billion people. This is where you need to figure out your blog posting plan and strategy.
The more accessible your blog postings are, the more inclusive your brand become. Whether your brand is representing you or behalf of a global organization, your blog post is out there for everyone to read and share socially.
Regardless of whether your blog posting plan and strategy is for yourself or a global organization, you can use this opportunity to separate yourself from the competition by becoming a great blogger.
How does one become a great blogger?
That’s a great question.
All one has to do is search online for their question to find a solution. There are solutions that have either no value, good enough of a value, better value or great value.
While as great as some of these solutions are, they can be frustrating at times for a variety of reasons.
One reason is the lack of accessibilty for many of us.
A good example is YouTube, a great solution, but frustrating at times. There was a time before YouTube provided a solution to include captioning with their videos.
They do provide auto-captioning which has created a frustrating stigma known as auto-craptioning. The theory is as software and technology continue to evolve, there will be fewer issues with auto-captioning. That’s a story for another time.
Blog posting is the action of publishing readable content.
While doing my research, I found myself returning to a blogger who caught my attention several years ago. At the time, I tried to follow his method but I was not successful for a variety of reasons.
One of these reasons was because some of the information he had to offer was not accessible to me. However, out of curiosity, I downloaded his free PDF and reviewed it again.
Much to my surprise, he took the time to revise and improve the information in his PDF. Granted, some of it is still not quite accessible (for example, auto-captioning on videos embedded in the PDF).
However, I found myself still struggling with the great amount of value he is sharing. It took a few moments to figure out why.
The problem was not absorbing information. I have no trouble reading.
The problem was that I had trouble processing the information.
Eventually, I took the information he is sharing and reframed it in a way I could understand. As a result, I crafted a visual layout of a blog post plan and strategy.
That’s when I realized one of the reasons I struggled is the term “blog post” versus “blog posts” was a sticking point that created a mental block for me. In other words, these two terms are singular and plural nouns.
When I turned the noun into an action word, blog posting, that’s when the wall fell for me. It is no longer about creating a blog post plan and strategy. Nor is it about a blog posts plan and strategy.
It is about a blog posting plan and strategy.
By changing a broad term from a noun into an action, it creates an open form of interpretation that can be used in many ways. One can apply this to posting a blog post on social network platforms or on a media website platform or on a business or organization or personal website platform.
Yara Starack is a blogger who made a name for himself. Not only did he fail and make mistakes like I have, he kept going until he figured it all out. I too figured it all out and now am able to keep going.
I will make fail and make mistakes along the way. Only because the information and solutions I have been presented with are not framed in a way that my brain can access and absorb.
I can not take the credit for the solution Yaro shared with us. I can only take what Yaro Starak did and craft it in a way I understand.
An accessible solution creates inclusion.
If this post allows you to access the same information in a manner that you can absorb and use, then we have successfully created a more inclusive environment for everyone to share the information.
If for some reason this post does not allow you to access the information, please leave a comment and let me know why. It is possible your accessible solution is different than mine.
I may not be aware of your accessible solution but I will make every effort to ensure you are able to access it.
As you will notice, the title of this blog post starts with Series which is the beginning of the plan. The strategy is to create a series of post that allows me to separate out my train of thought into individual train cars. This allows you, the reader, to board any of these cars at your leisure.
The result of this strategy will create a resource you will be able to take with you as you get off the train.
I encourage you to sign up for my newsletter where you can receive an email update on various topics showing how accessible solutions allows you to be a more inclusive brand.