In the spirit of transparency, I am posting my monthly social account report for September 2016. This report tracks the data across 7 social networks (Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter, and YouTube).
september 2016 social network growth
editor’s note: The graph uses the WordPress Chart and Graph plugin may take a few moments to pull the data from Google Drive. A detailed explanation will be provided for accessibility purposes below the graph.
summary of new and total connections
- Connections – 226 new connections, 3197 total connections
- Facebook – 0 new connections, 6 total connections
- Google Plus – 0 new connections, 11 total connections
- Instagram – 7 new connections, 277 total connections
- LinkedIn – 6 new connections, 76 total connections
- Pinterest – 24 new connections, 331 total connections
- Twitter – 195 new connections, 2495 total connections
- YouTube – 0 new connections, 1 total connections
For the month of September, my total connections grew by 3 percent. This brings my total growth for the year to date to 1676 percent.
September turned out to be a repeat of July where my growth was basically on auto-pilot. It was the second slowest month of growth since I started tracking my social accounts in February 2016.
It barely edged out with 3 more connections than July. What is interesting is that the new connections I made were largely organic. How they discovered me? I do not know but certainly welcomed them.
the floating target
Last month, after analyzing and correcting the floating target formula, it does appear that it requires more data to get a more consistent monthly growth average.
With a wild ride up and down the social networks, one thing is apparent. It does not matter whether you are a beginner or an expert, your first year is not an indicator of future performance.
To date, I had monthly growths of 3%, 6%, all the way up to 160% and 170% with a monthly average of 47%. This is the reason why I suspect my floating target, while it works, may be not appropriate for the first year.
For example, you may notice financial products promoting an annual return of 12 percent. In other words, that’s a monthly increase of one percent. And this figure often changes as they promote a 1 year average, a 5 year average, and a 10 year average.
It appears to be the same situation here. Two years is a better indicator than one year. And so on with each following years. Eventually, over time, that’s when businesses start announcing a more consistent growth target goal.
the results of proven strageties
Twitter continue to gain the most connections. What is becoming more obvious is the type of connections meaning relevant connections.
The majority of those connections are related to travel, accessibility/inclusion, and deaf, hard of hearing, and sign language, three of five interests I identified as a personal area of interest.
All other networks have reverted back to a steady growth. It is fairly obvious to me that one must be very engage with their community as well as actively posting.
what should we expect to see in october
Now that I have finished my road trip, we should be seeing a stronger growth for October. There are some challenges involved due to various projects requiring my attention. However, with plenty of materials to work on for new posts, this should aid in increasing growth.
Last month, I signed up for Buffer’s Awesome plan which did turn out to be beneficial in keeping Twitter active by scheduling tweets in advance. The trick is finding the best frequency that appears active while freeing up my time.
I started with a schedule of two tweets a day between Monday and Friday. I will be continuing this schedule for October until I get into a groove where I can check in at least once a week to respond to comments and follow back new relevant connections.
In addition, I will also be starting a schedule of one Instagram post once every three days. Buffer’s Optimal Timing Tool has show a positive result with determining the best time to post. This resulted in a strong number of likes immediately after posting.
It now becomes a matter of engaging with the audience on Instagram. That means commenting and responding to those I follow and those who comments on my posts. This is where I need to figure out an optimal amount of time to spend. Is it one hour a week? Two hours a week? 15 minutes a day?
In the meantime, I look forward to seeing your thoughts. I’m curious how you did with your social networks. Feel free to comment below.