In the spirit of transparency, here is the monthly social account report for July 2016. This report tracks the data across 7 social networks (Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter, and YouTube).
July 2016 was a slow month due to various activities keeping me away from the Internet. However, I still managed to keep a decent growth trend.
july 2016 social account growth
editor’s note: The WordPress Chart and Graph plugin may take a few moments to pull the data from Google Drive. I will outline the details in the next section in case the chart is not accessible to screen readers.
new and total connections
- Facebook – 0 new connections, a total of 6 connections
- Google Plus – 0 new connections, a total of 11 connections
- Instagram – 10 new connections, a total of 140 connections
- LinkedIn – 4 new connections, a total of 70 connections
- Pinterest – 16 new connections, a total of 226 connections
- Twitter – 192 new connections, a total of 1862 connections
- YouTube – 0 new connections, a total of 1 connection
Basically, 223 new connections were made bringing the total to 2317 connections. As a result, my total connection has grown by 1124 percent for the year. While July was the slowest growth for the past four months, it was a decent growth rate of at least 10 percent.
what should we expect to see in august
With certain plans set in motion for August, we should see a decent growth on Instagram and Facebook due to a social media strategy relating to my travel plans. In addition, it would not come as a surprise to see my Twitter account reaching 2,000 connections.
Part of this forecast is based on previous results using Buffer, a social media publishing platform that allows for scheduling social network posts on a regular basis. I have had success with this platform in the month of April and May.
While they offer a free plan, it was very time-consuming to check in and schedule post on a regular basis. With the upgrade to the Awesome plan, it will be easier to schedule at least 2 post a day on various networks.
That’s what I call “working smarter”.
One interesting development is a discussion I had with several people regarding Snapchat. While I created an account a few months ago to observe, I did not see the appeal. Part of the lack of appeal seems to lie in the fact that there’s already too many social networks to maintain an individual presence.
Eventually, Snapchat will plateau. It happens to every single social network. That’s no secret. In a way, that’s what I am waiting to see. In the meantime, I am curious to know what your thoughts are on Snapchat. Whether you think it’s worth the effort or not.