Nod your head if you agree that starting a blog is not easy. With a million of things to do and all kinds of ideas where to start, it can be a challenge to know where to start. But you know one thing for sure.
You want to succeed with blogging.
Blogging is just another word for writing. However, there is a distinction between blogging as a writer and blogging as a business.
Blogging is not a business by itself. It is only a promotional platform.
Blogging is writing without a business plan.
Blogging is really a reinvention of writing.
Remember that moment that sparked your desire to write about your message that you want to share with the world?
You probably made the decision to do so at that point by blogging.
After all, we live in a time where it is that easy to write something and publish it to the Internet. Sure, there are other ways to do this. You can still take a pen and write something on a piece of paper and tape it somewhere for someone to see.
Heck, you can even write a book if you want.
Of course you would have the challenge of competing with other book publishers churning out new books as well are republishing new editions of previously published books. Check out the International Publishing Association’s 2014 Annual Report to see the numbers.
And that’s not to mention all those ebooks or PDFs.
All of which will only continue to be updated as accessibility becomes a mainstream feature.
The bottom line is that blogging is the result of your decision to craft a message you want to promote to the world.
That decision is your starting point.
The Challenge with Your Starting Point
Now that you know what message you want to promote to the world, one of the many questions you have to answer is “how are you going to get anyone to see this?”
- You have a vision (your message).
- You have a mission (to share your message).
- You have an objective (to promote your message).
Getting anyone to see your message means you have to come up with a strategy and a plan.
That’s where your blog business plan comes into the picture.
The credit goes to…
When I first started blogging, I did have a rough idea of my message.
The central theme behind my message is the value of improving accessibility and inclusion for deaf, hard of hearing, and sign language users everywhere.
The question became how to promote this value to everyone. I started running with the herd and trying out what this blogger or that blogger suggested.
The trouble was that even though I had a vision, a mission, an objective, I did not have a strategy nor a plan. Fortunately, a contributing writer on Entreprenuer.com, Regina Anaejionu shared on her own blog a simple “how to write a blog business plan“.
While her sample plan does not answer a few key questions, it is a great starting point to focus on. Unlike a traditional business plan, her blog business plan example is tailored towards blogging.When starting out as a blogger, the key is to keep your plan simple. Click To Tweet
Your plan will evolve at some point.
As more and more people start reading your message, you will gain feedback from your readers in the form of comments and social engagement. When this happens, you will begin to notice certain areas of your plan starting to take shape.
Your Blog Business Plan as the Starting Point for Success
The challenge with any business plan is filling out each section. As you can imagine, the more information you add to your business plan, the longer it gets. However, there is one thing you can do to make the experience easier.
Create a series of posts outlining each section of your blog business plan.
By doing so, you create success in several ways.
- Be transparent with your audience to build trust.
- Be consistent so your audience can decide it is worth their time.
- Be informative so your audience can learn and increase their own value.
It takes time to build traffic so you can grow your audience and engage with them. By creating a series of posts, you are creating a stream of information for your audience to read over time. Think of your blog business plan as a checklist of things to cross off as you fill in the details.
Once you complete this step for success, you will be one step closer to achiving your vision.
Share your thoughts.
If you are curious, you can check out my blog business plan here.
Whether you are thinking about becoming a blogger or already have a blog, what are your thoughts?
Do you think having a blog business plan can help you succeed?