Last week, I sat down to look at the problem with my “old” vision statement. I realized I did not put a serious effort into it. After doing some research and exercises, I found a solution that worked for me.
As a result, I posted my first vision draft, Vision 1.0 and invited members of my inner circle to give me feedback. These members responded via email, DM (direct message) or in the comment section on the page itself.
I was thrilled to get their feedback because they helped me step outside my own worst critic box and tear down the weak areas.
Now, you are reading Vision 2.0.
In case you missed it, here it is.
Show accessible solutions for bloggers to become a more inclusive brand.
Vision 1. 0 Feedback
In order to understand what changed, here is a list of feedback I recieved.
- Use of “social brand”
- Define social brand.
- Define how I can help my readers become more inclusive.
- Use of “social brand” was being repetitive.
- Be more clear and specific.
- Am I going into business or am I leading by example?
- Clarification on accessible solutions.
- Change footer section for accessibility purposes. (Task is in progress.)
- Change white background color to reduce glare for accessibility purposes.
Each of these feedback pointed out the weakest areas.
Now I am sharing my second vision draft with you. You are now part of my expanded inner circle which includes those who were part of Vision 1.0.
Granted, I still have a long list of things to do but I am getting there. In a sense, my vision train is starting to “chug” the wheels into motion to pull my vision out of the station.
I sense the problem with my vision is found within two specific questions.
- Is it clear?
- Is it specific?
The solution I discovered that worked for me is an excersise that answers specific questions. These two questions stand out the most as the weakest areas.
- Accessibility is a broad term.
- Bloggers is a broad term.
- Show is a broad term.
One thing I have discovered in my research regarding crafting a vision statement is that there is a risk with being too specific. An example of being specific is accessible solutions for websites.
Being very specific forces a sitution where you have to deliver what you promise.
A logical solution to this problem is to under-promise and over-deliver.
In other words, it seems the logic implies that the vision statement which under-promises a broad solution leading to the mission statement which over-deliver with specific solutions.
I could be wrong with my logical train of thought in this matter.
For example, the term “brand” is such a broad term and open to interpretation. There are personal brands, social brands, business brands, etc…
Even the term, blogger, is so broad that it applies to all kinds of bloggers. But it is specific enough to stop where podcasters and vloggers begin with accessible solutions.
Now, the ultimate question is whether I am going into business or leading by example is a great one. The truth is the answer is both. I believe this is an area where I will be able to better show now with a mission statement as opposed to in the future with a vision statement.
But first, as my vision train starts chugging the wheels, the nuts and bolts are falling out of the engine with each draft.
Maybe I didn’t tighten a nut or a bolt was loose here and there. Heck, I might have ended up with a few extra nuts and bolts that I left inside the engine and forgot about it. That’s the trouble with too many nuts and bolts to deal with.
It’s now your turn to provide feedback on my second vision draft.
You can leave a comment below, via email or direct message on your preferred social network. As with my second draft, I am setting a deadline of January 29th to review all of your feedback before creating a final draft.
Keep in mind that your feedback will be accepted with ever-lasting gratitude and bring you and everyone else one step closer to being inclusive.